This Privacy Policy explains how dk44 collects, processes, stores and protects your personal data. We are committed to handling your information with transparency, security and respect for your rights as a user.
Your personal and financial information is protected by 256-bit SSL encryption. We apply industry-standard technical and organisational security measures at all times.
You have the right to access, correct, restrict or request deletion of your personal data at any time. Submit your request to our support team by email.
dk44 does not sell, rent or trade your personal data to third parties for marketing purposes. Your information is used solely for the purposes stated in this Policy.
We use cookies to improve your experience and for analytical purposes. You can manage cookie preferences through your browser settings at any time.
This Privacy Policy ("Policy") describes how dk44, operated under the domain dk44.cam ("dk44", "we", "us" or "our"), collects, uses, stores, shares and protects personal data belonging to users ("you" or "your") who access or use the dk44 website and its associated services (collectively, the "Platform").
dk44 operates as an online sports betting and casino information platform aimed at Pakistani players who want clear, transparent information before placing a wager. Our Platform covers Pakistan cricket, HBL PSL T20, ICC tournaments, international football, UFC and live casino markets. Players access our services from across Pakistan — including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.
We are committed to protecting your personal data and to operating in a manner consistent with applicable data protection and privacy laws. By accessing the Platform, you acknowledge that you have read and understood this Policy. This Policy should be read alongside our Terms & Conditions.
⚠️ Important: If you do not agree with the terms of this Policy, you must immediately cease using the Platform. Continued use of the Platform constitutes your acceptance of this Policy as amended from time to time in accordance with Section 16.
For the purposes of this Policy, the following definitions apply:
dk44, operating at dk44.cam, is the Data Controller in respect of Personal Data collected through the Platform. As Data Controller, dk44 determines the purposes for which your data is collected and the means by which it is processed.
If you have any questions about the processing of your Personal Data, wish to exercise your data rights, or wish to raise a complaint, you may contact dk44 using the details provided in Section 17 of this Policy.
Data Protection Contact: All data-related queries should be submitted by email to [email protected] (plain text — not a clickable link). Please mark your subject line clearly as "Data Protection Query" or "Privacy Request" so your message is directed to the appropriate team.
dk44 collects the following categories of Personal Data in connection with your use of the Platform:
| Category | Data Types Collected | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC or passport number, nationality | Account registration, KYC verification, age verification (18+ or higher) |
| Contact Data | Email address, mobile phone number, residential address | Account communications, transaction notifications, support |
| Financial Data | Payment method details (e.g., wallet identifiers, bank account names), deposit and withdrawal transaction records, PKR balances | Payment processing, AML compliance, fraud prevention |
| Betting & Activity Data | Bet history, game activity, session duration, wagering volumes, responsible gambling tool usage | Service provision, responsible gambling monitoring, account management |
| Technical Data | IP address, device type, browser type and version, operating system, geolocation data (country/city level) | Security monitoring, fraud detection, jurisdictional compliance |
| Usage Data | Pages visited, features used, click patterns, session timestamps | Platform improvement, analytics, personalisation |
| Communications Data | Records of support interactions via email, chat transcripts, complaint correspondence | Support quality, dispute resolution, regulatory record-keeping |
We do not intentionally collect Sensitive Personal Data beyond what is strictly necessary for KYC compliance and responsible gambling obligations. Identity documents such as your CNIC are processed solely for verification purposes and are stored in an encrypted environment.
dk44 collects Personal Data through the following means:
You provide Personal Data directly when you register an Account, complete KYC verification, make a deposit or withdrawal, contact support, or respond to any survey or promotional communication.
When you access the Platform, certain Technical Data and Usage Data are collected automatically through cookies, log files and similar tracking technologies. This includes your IP address, device identifiers and browsing behaviour on the Platform.
We may receive Personal Data from third-party identity verification services, fraud prevention databases, payment processors and KYC service providers. Data received from third parties is processed in accordance with this Policy and applicable contractual obligations.
When you make a deposit using a familiar Pakistani payment method — such as a bank transfer via HBL, UBL, Meezan Bank or Bank Alfalah, or an e-wallet reference such as Easypaisa, JazzCash or Raast — the relevant payment provider may share transaction confirmation data with us. We do not receive your full payment credentials. These providers are not affiliated with dk44 and do not endorse gambling.
dk44 processes your Personal Data on one or more of the following lawful bases, as applicable under the relevant data protection framework:
dk44 uses your Personal Data for the following purposes:
dk44 does not sell, rent or trade your Personal Data to any third party for commercial purposes. We may share your Personal Data with the following categories of recipients strictly as necessary:
We engage third-party service providers to process data on our behalf, including payment processors, KYC and identity verification providers, fraud detection services, IT infrastructure providers, and customer support tools. All processors are bound by data processing agreements that prohibit use of your data for any purpose other than those specified by dk44.
We may disclose Personal Data to regulatory bodies, law enforcement authorities, courts or other governmental agencies where we are legally required or permitted to do so, including for AML, counter-terrorism financing or responsible gambling compliance purposes.
In the event of a merger, acquisition, restructuring or sale of all or part of dk44's business, your Personal Data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the applicable privacy terms.
Where necessary to prevent fraud or protect the security of the Platform, we may share relevant data with fraud prevention databases, banking partners or other operators within applicable network agreements. Such sharing is limited strictly to what is necessary and proportionate.
⚠️ Payment Providers: Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are independent third-party service providers. Their use of data shared during payment transactions is governed by their own privacy policies. dk44 does not control their data practices. These providers do not endorse gambling and are referenced only as familiar Pakistani payment rails.
dk44 uses cookies and similar tracking technologies (including pixel tags and local storage objects) to operate and improve the Platform. Cookies are small data files stored on your device that allow us to recognise returning users, maintain session state and collect analytics data.
The following categories of cookies are used on the Platform:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Enable core Platform functions such as login session management and security tokens. The Platform cannot function without these cookies. | No — essential for Platform operation |
| Functional | Remember your preferences such as language settings, odds format and responsible gambling tool configurations. | Yes — via browser settings |
| Analytical | Collect aggregated usage data including pages visited, session duration and features used, to help us improve Platform performance. | Yes — via browser settings or cookie preferences |
| Security / Fraud Prevention | Help detect and prevent fraudulent activity, bot access and Prohibited Conduct as defined in our Terms & Conditions. | No — required for Platform security |
You may control non-essential cookie settings through your browser's privacy settings. Disabling certain cookies may affect the functionality and performance of the Platform. Please note that we do not use advertising cookies or cross-site tracking technologies for third-party ad targeting.
dk44 retains Personal Data for as long as is necessary to fulfil the purposes for which it was collected, as set out in this Policy, and to comply with applicable legal, regulatory and record-keeping obligations.
Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised so that it can no longer be linked to any individual.
dk44 implements appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:
Notwithstanding the above, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the security of your Account credentials and for notifying us immediately of any suspected unauthorised access.
Security Tip: Use a strong, unique password for your dk44 Account. Do not share your login credentials with any third party. Contact [email protected] immediately if you suspect your Account has been compromised.
As an internationally operating platform, dk44 may transfer your Personal Data to servers or service providers located in jurisdictions outside of Pakistan. Where such transfers occur, we take steps to ensure that your data receives an adequate level of protection consistent with applicable data protection standards.
These steps may include entering into standard contractual clauses with data processors, ensuring recipients are located in jurisdictions with recognised adequacy determinations, or implementing other legally recognised transfer mechanisms.
By using the Platform, you acknowledge that your Personal Data may be transferred to and processed in jurisdictions outside Pakistan. This does not affect your rights as a data subject under this Policy.
Subject to applicable data protection law, you have the following rights in relation to your Personal Data held by dk44. To exercise any of these rights, contact us at the address set out in Section 17.
Request a copy of the Personal Data we hold about you (commonly known as a Subject Access Request). We will respond within the timeframe required by applicable law.
Request correction of inaccurate or incomplete Personal Data we hold about you. Corrections are processed promptly upon verification.
Request deletion of your Personal Data where it is no longer necessary, where you have withdrawn consent, or where it was processed unlawfully — subject to legal retention obligations.
Request that we limit how we use your data in certain circumstances, for example while you contest its accuracy or pending a resolution of an objection you have raised.
Receive a copy of your Personal Data in a structured, machine-readable format where processing is based on your consent or contractual necessity.
Object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will cease processing your data for that purpose immediately.
To exercise any of the above rights, please submit a written request by email to [email protected] (plain text — not a link). We will verify your identity before processing any request. We aim to respond within 30 days. Where requests are complex or numerous, we may extend this period by up to a further 60 days with prior notification.
⚠️ Limitation: Certain data rights may be limited or override-able where retention is required to comply with legal obligations, including AML record-keeping requirements. In such cases, we will explain the basis for any restriction at the time of responding to your request.
The Platform is strictly intended for adults aged 18 years or over, or the higher minimum age required by the operator or applicable licensing jurisdiction. dk44 does not knowingly collect Personal Data from any person under the applicable minimum age.
Age verification is a mandatory step of the KYC process. Where dk44 discovers or reasonably suspects that an Account is held by a person below the required minimum age, the Account will be suspended immediately, all funds withheld pending investigation, and any winnings derived from the use of the Account by an underage person will be forfeited.
If you believe that a minor has accessed the Platform or submitted Personal Data, please notify us immediately at the contact address in Section 17. We will take prompt action to investigate and remove any such data.
The Platform may contain references to third-party payment providers, licensing bodies or other external resources. dk44 does not maintain, control or review the privacy practices of any third-party websites, services or providers.
This Policy applies solely to Personal Data processed by dk44 through the Platform at dk44.cam. If you access any third-party service referenced on or linked from the Platform, the privacy policy of that third party will govern the processing of your data in that context. dk44 accepts no responsibility for the privacy practices of third parties.
dk44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or operational requirements. All amendments will be published on this page with an updated Effective Date displayed at the top of the Policy.
Where changes are material — for example, where we begin processing data for a new purpose or sharing data with new categories of third parties — we will notify Account holders by email prior to the change taking effect, where practicable.
Continued use of the Platform after the published Effective Date of any amendment constitutes your acceptance of the revised Policy. If you do not agree to an amendment, you must cease using the Platform and request Account closure in accordance with our Terms & Conditions.
For all privacy-related queries, data subject requests, complaints or questions about this Policy, please contact dk44 using the details below. Our data protection team will respond within the legally required timeframe.
Data Protection Contact — Email (plain text, not a link):
[email protected]
Subject line guidance: Please use "Privacy Request", "Data Subject Access Request", "Data Deletion Request" or "Privacy Complaint" as your subject line so your message is routed promptly.
Response time: We aim to acknowledge all privacy requests within 5 business days and to provide a substantive response within 30 calendar days. Complex requests may take up to 90 days with prior notification.
Languages: Privacy requests are handled in English. Assistance in Urdu may be available on request.
If you are dissatisfied with our response to a privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction where you reside. We encourage you to contact us first so that we have the opportunity to address your concerns directly.
All identity documents, financial records and sensitive account data are stored with AES-256 encryption. Physical and logical access controls further restrict who can view your data.
You may withdraw consent for marketing communications at any time. Once opted out, your data will not be used for promotional purposes. Transactional and security communications are not affected.
All third-party processors — including KYC providers and payment partners — operate under binding data processing agreements with dk44. They process your data only as directed by us.
If you have questions about how dk44 handles your data, or you want to exercise your data rights, our support team is ready to assist. You can also review our related policies using the links below.
Contact: [email protected] (plain text only — not a clickable link). Adults 18+ only. Local laws may restrict gambling.